“Blogs are fine for some, but are a waste of time for my business/industry.”
Raise your hand if you’ve ever thought this.
One of the aims of this blog is to target blogging scepticism like this and to encourage businesses to do more with their content – yes that means blogging.
You certainly wouldn’t be alone in your blogging-scepticism. Blogging may be an obvious benefit for something like a digital marketing agency who’s all about the value of content marketing, but what about other businesses? Surely there’s no need for a blog for your drainage company or boiler fitting business?
I write and have written for a wide range of different types of business.
- Digital marketing company
- Accountancy firm
- Bookkeeping software
- Drainage company
- Eco-friendly water bottle retailer
- Islamic pilgrimage travel agency
- Branded materials company
- Wedding celebrant
What do they all have in common? A blog I can work with.
While I wouldn’t go so far as to say the drainage company has gripping content that everyone wants to read, I’d say that it has some useful, practical tips on the common problems in the drainage world – which targets their target market.
Now, are there any businesses out there that I think wouldn’t benefit from the above? Perhaps a corner shop in a village somewhere that doesn’t have a website. But for those of you who are online with a website, blogging can do wonders for your business.
So, who can benefit from business blogs?
Anyone with a website
If you’ve got a website, you need it as far up in the search engine rankings as possible. Blogs can help with that, they give your website an audience of like-minded people – the kind who are likely to buy from you.
This gives you a clear way to pull over traffic that will boost your sales.
Businesses that value branding
Having a brand that is recognisable and consistent is so important in today’s market. There’s so much competition out there, so if you can offer something else, that strengthens your brand – this can only mean good things for you.
So, what the hell do you blog about?
Okay, say you have an accountancy firm, there’s tons you can write about.
While the general public is probably not going to be that interested in the finer details of accounting and finance news – they will be interested in articles that answer common questions they have about their finances in general.
There’s no need to make every single post about accounting. Mixing it up a bit with general business news, tips for starting a business, tips for managing finance and how-to guides to setting up as a sole/trader is also what they need to see.
Similarly, if you have a home decor business, you can write posts about interior design, decorating, home accessories and so on.
The key thing to ask is – what does your target audience want to read about? So many businesses make the mistake of thinking “what do I want to tell my audience”? When really, it doesn’t matter what you want to tell them, what matters is what the audience want to read about.
Always bearing that in mind will help you fill your website full of fresh, useful content that people will appreciate and come back for.
If you’d like more information on what you can blog about, head over to this post where I got into more detail about tips and benefits of business blogs.
Are you considering a blog for your business? Why the hesitation so far? Please share your thoughts below and whether you believe in the benefits of business blogs.