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Why Hire a Professional Copywriter for Your Business?

This is a guest post from fellow professional copywriter, blogger and social media manager CJCopy. Congratulations! You’ve got your website all set up, you’ve either bought it, used a template or had your own little wrestle with Wordpress. What’s next? Well, it’s not...

Are There Really Any Benefits of Business Blogs?

“Blogs are fine for some, but are a waste of time for my business/industry.”  Raise your hand if you’ve ever thought this.   One of the aims of this blog is to target blogging scepticism like this and to encourage businesses to do more with their content – yes that...

Signs it’s Time to Outsource Your Marketing

Back in the beginning when you start a business, you find you have to do a bit of everything. You wear a dozen hats and frantically learn new things you never needed before like bookkeeping, expense management, social media marketing and website design.  Doing...

Newbie Bloggers: What the Hell Should You Blog About?

This is one of the most common blogging-based questions floating around there - what the hell should you blog about? No one has any one-word answers unfortunately but that doesn't stop people bouncing from website to website looking for The Answer.  So, let’s cut to...

The Benefits of Regular Blogging for Your Business

Blogs – do you really need them?   You may have heard businesses banging on about how they’re a “must have” for your website but perhaps you’re not entirely convinced.   Understandably, if you’re not familiar with blogging and content marketing in general, it might...

How to Banish the Dreaded Blogger’s Block

You've heard of writer's block no doubt and if you're a writer you've probably (almost certainly) experienced it. But today I'm going to be talking about blogger's block specifically. The key to blogging is consistency (and quality of course). Whether you're blogging...