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Social Media Marketing for Small Business: Is It Really Worth It?

Social Media Marketing for Small Business: Is It Really Worth It?

When you're new to the business world, it's tempting to say yes to everything, try out hundreds of different things only to find that you can't do it all. It's a sad fact, but you're only human and you simply have to choose what you do and don't spend your time on....

It’s Not About You: Avoid This Common Blogging Mistake

It’s Not About You: Avoid This Common Blogging Mistake

Blogging is a piece of cake, right? You just tell your readers all about what's going on in your business and they'll be scrambling to read all the details. Not even slightly. In fact, it's very easy to make this common blogging mistake when starting out. The most...

Why Hire a Copy Editor for Your Website Content?

Why Hire a Copy Editor for Your Website Content?

It doesn't matter how good you are at writing, how careful you think you are - there's a lot to be said about having an editor for your website content. I've been writing content for years and had a fair share of edits and feedback but never anyone to regularly edit...

Why Hire a Professional Copywriter for Your Business?

Why Hire a Professional Copywriter for Your Business?

This is a guest post from fellow professional copywriter, blogger and social media manager CJCopy. Congratulations! You’ve got your website all set up, you’ve either bought it, used a template or had your own little wrestle with Wordpress. What’s next? Well, it’s not...

Are There Really Any Benefits of Business Blogs?

Are There Really Any Benefits of Business Blogs?

“Blogs are fine for some, but are a waste of time for my business/industry.”  Raise your hand if you’ve ever thought this.   One of the aims of this blog is to target blogging scepticism like this and to encourage businesses to do more with their content – yes that...

Signs it’s Time to Outsource Your Marketing

Signs it’s Time to Outsource Your Marketing

Are you ready to finally outsource your marketing? Back in the beginning when you start a business, you find you have to do a bit of everything. You wear a dozen hats and frantically learn new things you never needed before like bookkeeping, expense management, social...

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