If you are looking for ways to start marketing your business in 2020, don’t just rely on paid advertising. There is a whole other world of marketing out there – content marketing. But which content marketing strategies are worth exploring in 2020?
What is content marketing?
First of all, what exactly is content marketing? Content marketing is a marketing method which involves creating and sharing content online with the aim to draw attention and interest to a business’ products or services.
Traditional advertising can only get you so far. With content marketing, you have another road into the market.
Why is content marketing so effective?
Content marketing produces a range of benefits, that mostly fall under these three categories:
- Conversions – You can drive conversions and gain traffic to your website by putting content out online.
- Reputation – Content marketing can also boost your brand’s reputation because content helps you get seen in various places online.
- SEO – It also improves your Search Engine Optimisation (SEO) because search engines tend to rank websites with regular, fresh content higher – as well as websites with high traffic, pulled in through your content.
3 content marketing strategies to try out
Blogging has been around for a while now and while people like to claim that it’s dead, it isn’t. Having a blog on your website is pretty standard practice for businesses these days. It gives your website a nice little boost in terms of SEO and also gives you something to share with your audience via social media.
The hope is that your helpful posts, tutorials or news posts will grab the attention of potential buyers and bring them to the website. While not everyone will convert, the hope is that some of your website visitors will buy from you.
The key is to provide value but also keep them on the website as long as possible, which will boost the chance of conversion or the chance of them remembering you when they need your product/service.
For the past few years, content consumption habits have gradually made the change over to video. Nowadays, many people will prefer to watch a video rather than read a blog post – although others still prefer to read.
If you have the means to start video marketing, this opens up a new avenue of reaching your target customers. You could start with tutorial or explainer videos to teach people about your services or interesting facts. Then if you’re serious about building a video channel, you could expand into vlogging or filming events/demonstrations for your business.
While vlogging might not be appropriate for every business out there, at the very least, short explainer videos will be. There’s bound to be something you can turn into a video – perhaps you could repurpose an old blog post?
If you know you have interesting or helpful insights you could share with others, then podcasts might be another option for you.
Just make sure not to make the podcast just about you and your business. You need to provide value and cover a topic that others will find interesting. For example, if you run an accountancy firm, you might find that a personal finance or startup tips podcast suits your audience well.
Make your audience the focus
Overall, content marketing works best when you centre it around your audience and not yourself. Most people won’t really care for the company updates or the exciting announcements unless you can frame it in a way that benefits your audience.
Instead, focus on providing value, with helpful advice and suggestions. Once people see you as a source of valuable information, you will build trust, making customers much more likely to buy from you in the future.
Content marketing is a long game but the payoff can’t be denied. There’s a reason all the big businesses out there have blogs and video marketing and invest heavily in content creation. However, this isn’t just for the big names. Smaller businesses can really take their share of the market through content marketing strategies and SEO. This makes content marketing a good alternative if you struggle to match the same budget for traditional advertising that bigger competitors rely on.
If you would like help starting up or maintaining a blog, I help businesses just like you get a foot in the content marketing world with quality blog content, tailored to your business and industry. Get in touch today for a quote!