Why create an ebook or downloadable guide for your business?
The best way to get people to hand over their details is to offer them an incentive – a tangible benefit to give them something in return.
Everyone loves a freebie after all. A way to do this is to offer a free guide or ebook download in return for signing up.
Provide Added Value
Don’t wait until the customer signs up or buys to provide them with value – get in there beforehand.
A comprehensive guide will give your customers all the details they need in one place, saving you both time.
Offering downloads is a great way to collect email addresses – target your email marketing more effectively.
Not a fan of offering free ebooks? Charge for your downloads and build up a passive income stream.