Who wouldn’t like to make passive income from a blog? It’s the dream for many of us who delve into the world of blogging or vlogging. However, when it comes to making money, things become a bit difficult.
There are a few ways you can build a passive income from a blog which I will talk about in today’s blog post.
Advertising space on your website
The one we’re all no doubt familiar with is advertising space. It’s simple, space on your website is valuable real estate providing enough people are passing through. Think of it like a virtual billboard.
If you have the traffic and the right audience, some companies out there will pay a lot of money to advertise on your website. You can also go down the route of Google Adwords where you agree to let Google find businesses who wish to advertise on your site. This method means you have a bit less control over who is popping up in your sidebar, but you can allow or disallow brands you don’t agree with for whatever reason.
How much money you can make through advertising space on your website can vary – a lot. It will all depend on your traffic, the space you’re willing to give up, your audience, the products and the budget of the advertiser. This could use a great deal of research specific to your industry and traffic levels before you make any kind of decision.
Affiliate links and partnerships
This is probably the second most common method of gaining a passive income nowadays. If you’ve ever seen a disclaimer at the top of a blog post saying “some links are affiliate links”, that’s what I’m talking about here. What you can do is sign up for affiliate programs for things like retailers, software providers, service providers and more to get an affiliate link from them to put somewhere on your website. When someone clicks on the link and makes a purchase, you get a cut of the money. It’s as simple as that.
There are now hundreds of different programmes you can sign up for in a number of different industries. However, be careful with affiliate programs. Make sure you’re only recommending products or services you believe in, otherwise you’ll look like you’re just out to make a quick buck and your reputation will suffer. Also, make sure you’re clearly stating that the links in your blog posts are affiliate links. You don’t want to mislead people and get complaints.
Sell digital products and downloads
You can create products such as ebooks, guides, templates or video courses and sell them on your website. The great thing about this is you only need to create these products once and you can sell them an endless amount of times to any number of people. It’s a great way to build a source of passive income on your website. However, it’s always a good idea to go back and make sure your ebooks and resources are up to date and still relevant.
Another type of digital product is of course apps. If you can create an app that solves a problem in people’s lives, you can sell that product on your website to a lot of people. With any digital product or download, make sure you put this information front and centre on your website so it’s easy to click on and learn more about.
Passive income is simple yet difficult
There you have three simple ways to build passive income on a blog. That doesn’t make them easy of course. Affiliates and adverts do rely on quite a bit of traffic so you will need to invest time and money in building your website’s presence, content, SEO and social media presences.
One way you could drive traffic is to provide one of your digital products for free and shout about it on social media. This could be a free template or an ebook sample – with the aim to sell others once you’ve sparked some interest in your target market and got the traffic to your site.
Whatever you do, it’s important to know that it takes a lot of effort to set up passive income streams initially but the potential rewards are definitely worth it.
Are you thinking of building passive income on your blog? What option are you most focused on for this year? Share your thoughts in the comments.