Back in the beginning when you start a business, you find you have to do a bit of everything. You wear a dozen hats and frantically learn new things you never needed before like bookkeeping, expense management, social media marketing and website design.
Doing everything yourself in the beginning is a great way to keep costs down and it’s one hell of a learning experience. However, it doesn’t always have to be that way.
Marketing is a full-time job. Honestly, it’s a full-time job for several people really. So, if you’re trying to do it all yourself, some things are inevitably going to slide. No one can do it all.
As a business owner, you’re busy enough, so in today’s post I’ll be talking about outsourcing and the signs that it’s time to bite the bullet and finally get some help.
You have no time
Marketing isn’t as simple as setting up a website, posting a few sales pitches on Twitter or doing some SEO work in the beginning and just leaving it.
It requires a lot of care and attention and if you can’t give it, then you’re not going to get everything you want out of it.
Outsourcing or hiring someone in house is the next logical step for you to grow as a business if lack of time is your main concern.
Your marketing isn’t working
Are you doing some marketing but the sales aren’t really coming in? This happens a lot when marketing tasks are left to someone whose main job is anything but. With the competition online, you can’t really afford to leave marketing as an afterthought.
Sales will stagnate and money will run dry if marketing isn’t a priority. Naturally, if you don’t have the capacity or the resources to give marketing the push it needs on your own, or with other members of staff, maybe it’s time to get outside help.
Who do you hire?
The next question you may have is: who do you hire?
You’ve got three options I can think of. You can hire:
- A dedicated employee/eventually a team to handle your marketing
- A marketing agency
- Freelancer(s) as and when needed
Now I’ll be honest, I work for an agency and I’m also freelance so I’m a bit biased on the last two, but I’ll try and keep this as objective as possible.
If you’ve got the money to hire a team and you’ve got plenty of work for them to get on with – go for it.
The main pro to this is that you’ve got people loyal to your team and your brand. You’ll have people you can simply call on in the office, have meetings with, bring up issues whenever you need to, and so on.
However, employees are expensive. Not only have you got to think of salary, there’s also pensions, holiday pay, sick pay, parental leave. Then there’s the money needed to set them up with a desk, computer and office equipment.
If you would rather not fork out for a team of expensive employees, then you could go for an agency. An agency will generally have a multi-approach to marketing, which can be really handy for those who need a lot covered.
They may have an SEO expert, a social media manager, a content creator, a branding expert or even video producers.
One of the downsides is that it can all get a bit confusing to organise marketing matters over phone/email, especially if you have multiple points of contact at the agency. It can also be pretty costly, depending on who you look at. Expect to pay anything from a few hundred a month to a few thousand.
Finally, you have the freelance option. If you have more specific needs, then a freelancer may be a better fit. For example, you may already have someone working in-house on your marketing but need a little extra help with content or social media for example.
In this case freelancers can bridge the gaps or holes in your marketing plan. They can also be useful for start-ups who need odd jobs in the beginning like website copy, logo design or website set-up.
The downside is that most freelancers have niched into their area of expertise and will be unlikely to offer wide ranging packages that agencies can.
So, I hope that has been of some help to aid you in making a decision about your marketing strategy. Whatever option you go for, make sure you think carefully about what your business needs to grow. Good luck!
Are you ready to outsource your marketing? If you need a little help filling in the gaps, shoot me an email to see how I can help.